五菱宏光MINIEV GAMEBOY电动汽车即将上市

2 月 25 日消息，继五菱获批 GAMEBOY 商标、发布五菱游戏先导片之后，今日，上汽通用五菱宣布将重磅开启潮创游戏世界，推出宏光 MINIEV 家族新成员 ——GAMEBOY。新车造型更具个性、配置焕新，续航里程提供 200km / 300km 两种选择，同步搭载“国内首个原厂个性化定制服务平台”上线，满足用户更多个性化定制需求。

（宏光 MINIEV GAMEBOY 超未来光感面部）

随着用户的增长，五菱发现，用户的个性化定制需求层出不穷，尤其是男性用户期待为爱车融入游戏、运动等个性潮流元素。由此，五菱为满足用户所需，打造“街头小霸王”宏光 MINIEV GAMEBOY。

（宏光 MINIEV GAMEBOY 酷飒力量感顶部）

“街头小霸王”宏光 MINIEV GAMEBOY 定位为都市潮创社交新装备， 面向追求潮流与兴趣，极具创造力和执行力的玩创青年，尤其是热衷个性化定制的男性青年。用户可通过“国内首个原厂个性化定制服务平台”不断升级进化“装备”。

（宏光 MINIEV GAMEBOY 犀利科技感尾部）

此次，五菱汲取经典游戏灵感，将新车命名为“宏光 MINIEV GAMEBOY”。其英文名取自“游戏男孩”直译，契合车型主要面向的男性群体；中文名“街头小霸王”进一步呼应，鼓励玩出“潮创无限，竞霸街头”的更多可能。

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