比亚迪品牌焕新升级：新 Logo 更圆润，字形锐角改为圆角

2 月 17 日消息，今日比亚迪集团宣布，对其品牌进行焕新升级，发布新标识，此外，其旗下的比亚迪汽车也对标识进行了升级。

官方称，“比亚迪集团此次标识焕新，在保留极富激情的正红色和圆环围合的基础上，通过对圆框线条、字体细节进行调整，将原有的字形锐角更改成更具数学美感的圆角；同时整体更为圆润大方，呈现出亲和感、开阔感，实现了技术美学与人文情怀的完美结合，更加凸显比亚迪“以人为本”的理念，和用技术解决社会问题、为人类创造美好生活的决心。”

比亚迪还称，标识中的圆环，代表着比亚迪的全球化视野与可持续发展理念。

IT之家了解到，比亚迪集团新标识，将在旗下电子、新能源、轨道交通以及汽车产业中使用，与此同时，汽车产业的乘用车板块各品牌将使用各自的品牌标识。

其中，“比亚迪汽车”品牌也从视觉角度对标识进行了优化，从业务的特定场景需求及消费者感知交互出发，贴合当下平面设计趋势，更具立体感和设计美学，辨识性更强。

IT之家了解到，比亚迪汽车在刀片电池、DM-i 超级混动、e 平台等领先技术赋能下，2021 年实现了新能源汽车近 60 万的全球销量，第九次问鼎中国新能源乘用车销冠；新能源累计产销超过 150 万台。

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