消息称抖音多位内容负责人转岗做 VR，Pico 今年销售目标超百万台

3 月 3 日消息，据《晚点 LatePost》消息，继西瓜视频负责人任利锋之后，抖音综艺负责人宋秉华、抖音娱乐总监吴作敏即将转岗至 VR（虚拟现实）产品 Pico，这也表明字节跳动将开始加大在 VR 内容领域的投入。

Pico 是国内的 VR 硬件厂商，去年被字节跳动收购。此前的官方内部信称，Pico 将并入字节跳动的 VR 相关业务，整合字节的内容资源和技术能力，将在产品研发和开发者生态上加大投入。

IT之家了解到，IDC 报告称，2020 年 Pico 位居中国 VR 市场份额第一。据《晚点 LatePost》消息，多位知情人士透露，截至 2021 年，Pico 系列产品一共售出 50 万台左右，2022 年团队的销售目标在百万台左右。

这一数字与目前 VR 领域的热门产品 Oculus Quest 2 还有很大差距，后者的销量已经超过了 1000 万台。

▼ Oculus Quest 2

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