电动汽车创企Rivian取消对现有订单大幅提价并致歉

3 月 4 日消息，据《华尔街日报》报道，电动汽车初创企业 Rivian Automotive 本周早些时候对其电动卡车和运动型多用途车（SUV）大幅提价，并且提价也适用于之前预订的用户，导致用户不满并大量退订。今天该公司 CEO 发表了致歉信，表示将让之前下单的顾客按当时的价格购买。

在周四公开的一封信中，Rivian 首席执行官 RJ Scaringe 就追溯性涨价向顾客道歉。他说，这家初创公司正在努力应对零部件和材料成本上升的局面，但将涨价适用于现有订单而不是履行最初条款是错误之举。

该公司表示，在本周二涨价前订购 Rivian 汽车的顾客将维持原价。此次涨价使一些车型配置的价格增加 20% 左右，一些配置的车型涨价幅度超过 12000 美元，有些甚至达到 2 万美元，并且此次涨价同样适用于几年前就已经预订的买家，这让用户非常不满。据此前报道，一项民意调查显示，在 Rivian 大幅提高产品价格后，买家正以“令人震惊”的速度取消预订。

IT之家了解到，在 Rivian 宣布涨价后，特斯拉 CEO 埃隆马斯克通过 Twitter 表示，Rivian 负毛利率将是惊人的。负毛利是指在销售过程中低于厂家供价的销售。主要原因为商品损耗过高。

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